What Does Your Client Need?

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How can I best understand my client's needs?

What Does Your Client Need?

Whether you're one of the top Chicago designers or a brand new freelancer, there's one rule that applies to all levels of experience: you need to listen to your client. In order to create the visual design your client is looking (and paying you) for, you'll have to get some specifics. Things such as color, illustration, font, and photography all play crucial roles in the creation of a layout for visual appeal. Spend time with your client discussing their tastes, the impact they would like to make, and who the target audience is.

Once you have an understanding of your client's needs, the next step begins: communicating the brand to the customer. Whether this means creating a magazine ad that will appeal to 20-year-olds or working on packaging that stands out in the supermarket, it takes time and skill to get this part right. Matching all of this up together—the things your client wants and the things that will reach the audience—is the foundation for everything a graphic designer does. It all begins with listening to your client.



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