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If you are applying for a job as a Los Angeles graphic designer you may not want to use the same profile and portfolio as you would for a position in New York. Although design trends tend to follow a pattern, different areas hold different attitudes and what may work in one part of the country may not be as impressive in another. Taking a minute to consider your market can be well worth your while. So can tweaking your portfolio and profile to suit the position you are applying for.
Instead of shopping the same profile or portfolio around everywhere, first take a look at the type of job you are trying to get. Is it particularly creative? Very detail-oriented? Web-based? The answer to that question will help you review your work to select appropriate pieces. What about the "hot" trends in the area? Can you identify any? If so, see if you have something similar that you could include.
Taking the time to review your potential employer and adjust your profile and portfolio accordingly can mean the difference between getting an interview and getting a "no thank you." It's absolutely worth the time spent. If you do this for every interview, you'll increase your chances of getting work overall.