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Hiring someone for your organization is no small task. In some ways, it is almost like dating; in order to get a good match, you first need to know what it is that you are looking for in a potential candidate. This can be accomplished by having a frank discussion with others in your organization about what type of experience and attitude are desirable for a new hire in your company.
Overall, you'll want to choose a qualified applicant, who can do the tasks required of them in the position. It helps to have a list of what those tasks are, so that you can match them up with the candidate's experience and see if they are complimentary. This information can then be used to draw up an appropriate job description that will help clarify the roles and responsibilities involved in the position.
You'll also want to find a person who will fit in well with your organization's mission and vision; especially if they will be in a position to lead others and influence company policy. Try to include interview questions that can help explore this fit as well. It doesn't matter if you are looking for an art director or a writer, the overall fit with the company can be important to a smooth working relationship.
Before the interview, review the job description and interview questions to keep the important points in mind so that you are prepared to look for them during your time with the interviewee. Knowing what you want from a candidate is a key step in finding the right person for your organization.