Art Directors: Diverse Work Responsibilities
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Art Directors: Diverse Work Responsibilities
If you are an art director looking for creative director work, chances are you will be well prepared. Most art directors have numerous responsibilities, which often overlap with those expected of creative directors. Art direction has to do with creative concepts, layout and style. This can mean many different things—from working with copywriters to implementing the ideas set forth by those setting the direction of the company.
Layout work requires a savvy technical side. Art directors will often work with programs such as In Design or Photoshop to create pages or imagery for a particular catalogue or campaign. They also need to be able to work well with people, as fine-tuning pages often means revisions are being asked of the copywriters. The art director must wear many hats in order to get the job done, but doing this type of work can open the doors for a move up to a creative director position if done well. Both are "big picture" jobs.
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