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One of the more common freelance Web designer jobs out there these days is setting up a blog for a client. This type of communication has become extremely popular on the Web, and more companies have decided to include a blog on their websites for marketing purposes. Blogs allow for a personal "voice" and continually provide fresh information for the site. Designers may be asked to create a blog from scratch, or to embed a blog that already exists into a website.
There are various templates that can be used for blogs, but Web designers may want to create a custom design for the client to help set them apart from the competition. Much like setting up a regular website, things such as color, font, and images should be taken into consideration, and you may want to include the company logo or other branding information in the design. Professionals who can create a blog will have an edge, as this is rapidly becoming a staple feature on many websites, particularly in corporate culture.