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If you're employed in the marketing field, specializing in brand management can be a good way to help ensure career longevity. Brand managers work to establish a particular product in the marketplace and then maintain its visibility. Adding this type of skill to your arsenal is a good way to increase your appeal to potential employers when looking for work in the field. It's also something freelance marketing professionals may want to focus on to increase their reach.
Brand managers help position products by working on attractive packaging concepts, reviewing and evaluating the competition in terms of product placement, and increasing the brand's overall recognition. They will be involved in any re-branding campaigns, product launches, and advertising campaigns. Since not every marketing professional is a specialist in brand management, this can be a great niche to explore and add to your resume.